Blogs are a great way to communicate and share your thoughts regarding a particular topic or topics with a large group of people.
Blogs are also used by different marketers to increase their sales by elevating their customer’s trust. It is one of the best ways to stay connected with their targeted group of customers.
However, creating an interesting and high-quality blog is not an easy task.
It is quite a complex process which requires you to follow a number of steps.
Blogs should be written in such a way so that it is loved by both the people as well as the search engines. It should be search engines friendly because that’s the only possible way to get it read by as many people as possible.
There is the whole list of stuff that needs to be done perfectly in order to achieve success in the field of blogging.
First of all, you need to create quality content which is free of any kind of grammatical errors, and then it should be formatted properly. The next step is to arrange the content in small sections to make it easier to read and understand.
Then you have to market it. Adding essential keywords are also necessary to get your blog shown at the top of search results.
Listed below are some important steps which you can follow to achieve great heights in blogging if you are really serious about it.
#1 It’s all about powerful Title
The title is the most imperative part of the blog page.
The title is even more important than the whole content, and thus it should be persuasive and powerful. The main purpose of the title is to attract users to come and read the content, and there it must be appealing.
No one is going to visit your site and read a post starting with a boring title.
You must also include necessary keywords in the title. Search Engine Optimisation or SEO is a way to get your website shown at the top of search results when someone searches for a keyword present in your post or website’s content.
The high rank of your website in the search results ensures that you are going to get a high traffic.
#2 Using heading to break the content
A large content with no paragraphs is always confusing to read. Our mind also finds it difficult and boring. Therefore a blog post must not be written in this manner.
What readers do before reading a post is to scan it through eyes. They usually scroll down to see how the content is organized and only then they decide whether to read it or not. A complex looking content will make the readers drive away no matter how useful, and informative the content is.
Try to keep things as simple as possible. Use short paragraph with a good heading. Use bullets and points when needed. You can also use fonts of different sizes to further enhance the appearance of your post.
#3 Ask questions to your readers
You can engage the readers by asking them questions at the end of the post. The question must be related to that particular topic, and it should be descriptive in nature.
This might look a small step but has a wide range of benefits. It will help you in communicating with your readers. You will also come to know the opinion or reaction of people related to your post.
This will increase people trust, and you will get a loyal group of readers.
#4 Deep linking
Deep linking means creating a link to the past posts. This is a helpful way to make the visitors spend more time on your website.
Adding a link to a previous post which is somehow related to the current topic further enlighten your readers.
#5 Featured images
Images make any content more appealing and engaging. A featured image can be used in many ways in your blog posts.
If your goal is to achieve high traffic, then it’s the time to add some images to your blogs.
Add a featured image to make content more appealing
#6 SEO – Let Google fall in love with your blog post
SEO is a must if you want to achieve success in blogging.
Try your best to make popular search engines like Google or Bing fall in love with your blog post. Adding suitable keywords in the title and subtitle is a great way to elevate your search rankings.
You can also make use of free SEO tools to further optimize your contents.
You just cannot skip this step no matter how impulsive you are.
Proofreading an article one, two or even three times points out any kind of grammatical mistakes. Try to read your blog just like online visitors this way you can point out mistakes and can edit them before your blog is published.
It is also recommended by many professional proofreaders to read the content backward. I know this sounds strange but it really works, and you can give it a try yourself.
#8 Respond to the comments
Try to respond to as many reader’s comments as possible. Answering your reader’s query and staying connected with them will help you build a good relationship with your readers.
This will ultimately result in an increased online community.
These steps are really helpful and if followed properly will surely take you blogging to new heights.
Author bio :- Priya is a Technical SEO at Hopinfirst, a leading mobile app development company which provide best ios app development and Android app development Services.