About 56% of internet users nowadays use smartphones and mobile devices.
People, especially the younger generation, prefer to use mobile devices and smartphones when looking for businesses and services. This means that if you are providing either of the two locally or online, now is the best time to promote your business to a mobile market.
Mobile friendly website vs Apps
There’s about 83 million people on the mobile web; there’s little chance that you won’t get recognized online. Mobile website reach all audiences than apps. Although apps look cool, you’ll need to maintain at least three apps for it to be efficient – one for iOS, another for Android, and one for Windows. If you are targeting a business sector, you might want to add Blackberry as well. This makes it hard to maintain and will cost more compared to creating a mobile website that can work on any platform.