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How To Create Awesome Product Images for Your eCommerce Store

Before delving into the eCommerce world, I thought shooting products was easy: “You just need to grab a camera, use a bright light, and the photos will come out okay, right?”

Any retailer that has tried DIY product photography knows this is not the case.

Product photography is more complicated than it seems. It requires the right lighting, tools, set up, and editing to make images look professional.

Luckily, nowadays, there are many affordable or even free solutions to get great photos.

Therefore, expensive equipment is not always necessary. It’s all about knowing the best practices and different steps to prep, shoot, and edit photos.

That’s what makes the difference between a poor-quality photo and a great one.

In turn, that image quality affects eCommerce conversion rates for good or bad. Use these 6 tips to enhance the look of your products.

1. Prepping Product

Why is prepping important?

Product prep is important because it helps reduce time in post-production or photo editing.

You can reduce the appearance of fingerprints, creases, folds, or other imperfections that otherwise would have to be corrected during editing.

Sometimes product imperfections can be so noticeable that they can’t be reduced even after editing. Thus, it’s important to take this step as seriously as the other steps.

Keep in mind that the camera picks up things that are unnoticeable to the naked eye.

Follow the proper prepping process

The prepping process will vary slightly according to the type of product being photographed.

Shiny, small, or reflective products will require a lot of prepping due to their reflective surfaces, which interfere with lighting.

This is usually the case with jewelry. On the other hand, less reflective and bigger products may be easier to photograph.

Let’s go over some of the most popular products and their prepping processes below:

 

  • Clothing
    • Use a steamer to straighten clothing and reduce wrinkles.
    • Think about the look you’re trying to achieve. Would you like the clothes to lie flat, or create an invisible mannequin effect? To create the latter, use an invisible mannequin to reduce work in post-production.
    • Have hangers, clips, or clamps handy to make any loose pieces of clothing tighter.

 

  • Jewelry
    • Use fabric gloves to handle jewelry before shooting. They will help prevent fingerprints on the jewelry.
    • Polish jewelry pieces with a cloth to make them shine and reduce dust.
    • Have small mirrors handy to help reflect light and make jewelry shinier.
    • Use clear jewelry holders that can be easily removed in post-production. You can also use a glue gun to set rings in place and have them stand up for a beautiful shot.
  • Sunglasses
    • Polish them carefully and handle with gloves, following the above tips used for jewelry.

2. Setting Up the Studio & Shooting

Once you have your products prepped, it’s time to set up the studio and start shooting. As mentioned before, you don’t need expensive equipment, just the right setup!

Use a lightbox

I love using a lightbox to shoot small- to medium-sized products because it already comes with a white background and the lighting needed to take great pictures.

Most importantly, it helps light the product evenly so that no part of the product stays in the dark.

There are many affordable lightboxes available on the market. I particularly like the one offered by Amazon. For $135, it includes LED lights, a white background, a light, and a portable case.

I usually add more lighting for jewelry, but, other than that, the lighting that it comes with is usually enough.

If you’re shooting products bigger than a lightbox, such as clothing, opt for setting up a studio like the portable one shown below from Neewer:

For about $160, you get lighting, a background, soft umbrellas, and clamps.

 3. Find the right camera and lens.

The DSLR is one of the most recommended cameras for product photography because it is easy to use and affordable.

Some of the top brands are Canon and Nikon.

You’ll find some photographers who are die-hard Nikon or Canon fans, but I think either one of them is pretty good. I personally like to use the Canon Rebel. It’s affordable but still professional.

 

4. Use camera lenses and a tripod.

After a good camera, the most important piece of equipment may be the lens.

Using the wrong lens can distort your images and make them unusable.

 

This is what happens if you use the wide-angle lenses that usually come with many cameras. Instead, use a focal length of approximately 50 mm.

This lens size will help generate images that are closer to real life.

It’s also important to use a tripod to prevent camera shakiness or any unexpected motions that can distort the look of your images, making them blurry.

There are many imperfections that can be fixed during editing, but blurriness is not one of them.

The final images can only be as good as the quality of the photos. Even great photo editing can’t fix poor-quality images 100% of the time.

Editing or Post-Production

Finally, at this point, the products have been prepped and photographed.

Now it’s time to give the images the final touch to make them live. One of the main things to consider is where the images are going to be published.

This will change the editing style and size of the files.

For instance, if you’re planning to use your product images to sell on Amazon instead of an eCommerce store, then they will have to be edited following specific guidelines.

See some of Amazon’s guidelines below:

  • Use white backgrounds.
  • Make products cover at least 85% of the image.
  • The image has to be 1000 pixels or larger.

Similar guidelines apply for selling on Google Shopping.

These guidelines are set in place to ensure consistency and quality in all seller product photos.

In a similar fashion, you should set and abide by your own image guidelines, even if you’re not planning to sell on those platforms, to ensure a consistent look and feel.

5. Understand web image optimization: resolution, file size, and pixels.

Un-optimized website images can slow down your eCommerce store, and, therefore, hurt your organic rankings.

That’s why keeping the right image resolution, file size, and pixels is vital for all product images.

See below a breakdown of recommended image optimizations:

  • Pixels
    • They don’t have a set size. They are the smallest unit of information contained in a picture. Pixels and image dimensions help make up the image resolution.
    • 1000px is usually recommended for most product images.
  • Image File Size
    • The image file size is determined by the number of pixels in an image and its dimension.
    • Aim to have file sizes lower than 100kb to prevent slowing down your site.

 6. Note the differences between color correction and retouching.

Note that retouching is different from color correction.

Retouching is more labor-intensive and involves altering the image beyond its color.

For instance, shine can be added, parts removed, airbrushed, or more. Color correction just deals with fixing the color of the image, white balance, saturation, vibrancy, and more.

I’d recommend using color correction for all your product images, but retouching may not be required for all of them.

Color correction will help ensure that your product images look true to life and don’t deceive any customers.

If you’re not experienced with Photoshop, I’d recommend using a tool like Canva or Pixlr.

Alternatively, you can also outsource the editing for an affordable price. Companies like Pixc or Picsera offer color corrections for about $1 or less per photo.

So, if you don’t have a team or technical abilities, outsourcing might be the right solution for you. 

 

Top 10 Shopify Themes For Your Ecommerce Stores

When setting up an online shop, there are ample choices of CMS’s to consider, but, these days, Shopify is emerging as a spectacular choice for designing eCommerce websites.  Hosted with avant-garde features, Shopify gets your online store started up in a matter of seconds.

In an eCommerce website, it is important to have a design that leads your business towards success. However, with Shopify, it becomes easier to create a website from the scratch.

This is possible with the help of large number of feature-rich themes that look great on every device from wide monitors to smartphones.

Customizable, SEO-friendly and device compatible

In addition, these themes help you take your brand to elevated heights with a website that is feature-rich, error-free, customizable, SEO-friendly, and device compatible. Using these themes, businesses can easily design a website that stands out.

Recommended Reading: Shopify Review

Let us take a quick look to these professional-looking themes and see which one works great for your website.


Launch

Designed keeping all the startup businesses in mind, Launch offers umpteen options for high customization. It is designed for startup businesses that are aiming to head towards success.

The design features a long format home page with flexible full-width modules. Completely optimized for single product stores, theme is fully SEO-optimized, mobile compatible, and retina display-ready. The theme is designed for stores with small number of products.


GameWorld

For all those businesses that are dealing in the world of gaming, GameWorld Shopify theme is the right choice for them. It is developed using the advanced technological features.

Option to add dropdown menu, attractive slideshows and featured products come along with this theme. Along with it, multiple typography options with product image effects is also available.

It is one of the most popular and trendsetting themes in the gaming category.


Canopy

Canopy is the right choice for business promotion. It is one of the visually-appealing themes that is designed specifically for fashion brands.

The theme focuses specially on larger images to attract and acquire user’s attention. The theme looks consistently flawless on mobile and tablet.

Owing to the presence of mega menus and large headings, the theme counts to be highly useful to start a business.


Minimal

With features that are completely flexible like product views, navigation style, typographic choices and collection views, Minimal adds a stunning appeal to your business website.

The theme looks great on any device since it is completely mobile-friendly.


Material

This multi-purpose, responsive eCommerce theme is designed for stores of all types. A mega menu is available with advanced filter module that helps shoppers to sort out products as per the size, color and price.

Other advanced features include multiple widgets, built-in customization options and many other features. This theme allows to insert video in the slider by including social sharing features.


Hosoren

Hosoren is completely retina-ready, responsive, clean and elegantly designed Shopify theme designed for professional websites.

A beautiful image slider, 2 product styles, 4 portfolio styles and unlimited color options are some of the attractive features of the theme. You will be able to get a design that is completely mobile-optimized and functions smoothly across all modern devices.

An amazing user experience is guaranteed on integrating this theme to the website.


AP Next Store

Packed with advanced features, AP Next Store gets your website running in a matter of seconds. The theme is completely responsive and presents 6 different layout options and shortcodes for inserting buttons, Facebook, YouTube, Product lists, sliders and much more.

There are multiple options available for customization. Along with it, integration with Google Map, social media makes it quite advanced.

This theme is for any business that is looking forward to a control over the layout and design of website.


London

London is a stylish yet clean design theme for businesses dealing in handicrafted items. It is featured with a fully responsive design. It is completely a premium theme that comes with top-of-the-line features.

Owing to the best UI, it helps increase website conversions at ease.


Peacock

This multipurpose, responsive Shopify theme is meant for any range of businesses. It comes with features like advanced product filters, SEO optimization, auto complete suggestion search and so on.

Displaying the products online via this attractive theme is quite easier since there are other features also that come along like wishlists, testimonials, review pages, slideshows, MailChimp integration and so on.


Handy

Handy is a simple to use, responsive and stylish Shopify theme that comes without of the box layout configurator. This configurator allows to set mega menus, live search, wishlist, social networking and much more.

The admin panel is also intuitive. It allows to customize the colors and fonts in the overall theme design.


Wrapping it Up!

Exposing your business on the web is quite exciting. But, it should not be taken causally as a lot of things might go wrong if you start off on the wrong side. The design is a critical element that is quite imperative for the success of a website. With the help of these 10 Shopify eCommerce themes, you can easily start your business with a smooth and consistent design.


Author bio!
Bryan Lazaris is an experienced Shopify developer at HireWebDeveloper (#1 company to hire Shopify developer ) who holds years of experience and has a special interest in writing on different types of CMS.

Not just these, the writer enjoys writing for technology, IT and numerous other subjects too. He believes that sharing information on the web is interesting and delivers accurate information.

Top 10 jQuery Plugins You Just Cannot Afford To Miss

The latest version of jQuery, i.e. jQuery 3.0 is finally here and developers across the world are working towards using the new functionality.

jQuery 3 comes packed with some powerful and high-performing features that are meant to enhance the front-end website experience.

Other than this, jQuery also comes packed with some enticing plugins that not only accelerate the performance but also give your website a unique look and feel.

The use of these plugins helps developers modify font style, borders, color contrast, allow adding animations, music and videos.

Use of these functionality improves the experience and increases user retention on the website.

 Here is a list of top 10 jQuery plugins that are of great use for web developers:


AnimatedModal.js

http://joaopereirawd.github.io/animatedModal.js/

This jQuery plugin helps in the development of full screen modal with CSS3 transitions. These transitions can be used by developers to create their own transition.


Clusterize.js

https://clusterize.js.org/

This plugin comes with thousands of open source libraries. The plugin works seamlessly across modern web browser and supports responsive design completely. 


Datedropper

http://felicegattuso.com/projects/datedropper/

This powerful jQuery UI datepicker offers a hassle-free way to organize dates for input fields. Developers can easily select the date format, border color, text color, animation and so on amongst various other enhancing effects.


Round Slider

http://roundsliderui.com/

With the help of this jQuery slider, developers will be able to select a range of values by mousing over the circle. It is featured with CSS styles that can be adjusted to theme. The plugin is fully supported with Chrome, Firefox, Safari, Opera, IE9+ and so on.


FocusPoint

https://plugins.jquery.com/focuspoint/

This plugin allows to create a responsive design that looks great on any device. But, if the website is already cropping images to accommodate certain viewports, it can often lose the focal point.

However, with the help of this plugin, developers will be able to ensure that the image looks great in any container. The plugin crops out unwanted parts for clear appeal.


Readable

https://github.com/mds/readable

Readable lets you create optimally sized paragraphs for maximum readability. With the help of this plugin, developers can be rest assured that their text blocks stay within the optimum parameters for readability.

The plugin inserts styling between 45th and 75th character of every tag on the page.

 


Magnific Popup

https://plugins.jquery.com/magnific-popup/

 

It is a lightbox jQuery plugin that emphasizes on performance and user experience.

It is super fast and works perfectly across a huge range of devices including the high retina display like MacBook Pro.

Owing to its conditional lightbox functionality, it can automatically be switched to a mobile-friendly source on small screen size.

When it comes to browser support, the plugin is extremely compatible with Safari, Chrome, Opera, IE8+ and so on.

 


jQuery Knob

https://plugins.jquery.com/knob/

This plugin takes input elements and converts them into touch-friendly dials that function on the desktop. With the help of this plugin, one can easily tailor the website content to accommodate new paradigms.


Typeahead.js

https://twitter.github.io/typeahead.js/

This JavaScript library offers a strong foundation to create attractive typeheads. Type head extracts local or external data source as soon as the user types in to an input box.


FitText

http://fittextjs.com/

This plugin allows developers to submit the container’s width with the type. The plugin automatically scales the text size up and down.

It simplifies the creation of responsive headlines and also gets integrated with Lettering.JS to help in granular per-character styling.

 


Ending Notes!

So, this is all! This quick list features those plugins that enhance user experience. By integrating these plugins in the website, there are chances of multiplying user acquisition.

If you think, we have missed out any of the plugin, you can let us know in the comment section below.

We will be glad to hear from you. We welcome you to drop your comment with your favorite jQuery plugins. We will definitely take a look at it.

 

Author-bio!

Nola Arney is an expert jQuery developer at HTMLPanda: PSD To HTML Company. She has been offering custom jQuery plugin development services to clients globally.

Owing to a huge skill set and proficiency in the related domain, she has achieved successful results till now. In addition to this, she also likes sharing knowledge on jQuery web development.

This blog is one of her unique and well-written composition aimed at delivering useful knowledge to readers.

 

 

How AI Impacts Reshaping of E-Commerce Marketing

AI, Artificial intelligence, is nothing new to discuss.

But everyone is keen to learn how Artificial intelligence and deep learning are reshaping the modern marketing of today.

In conventional days, these technological advancements were confined to direct or email marketing.

But, with the passage of time, things have broadened in different ways, from reporting to decision-making, task performance to data analytics and now intelligence to prediction.

This is when AI comes into existence.

You might be aware that AI is the process of mimicking the human brain where machines can perform the human-like tasks.

Like other sectors, eCommerce has also adopted AI largely to get closer to its consumers.

And the result comes as a different kind of business environment by implementing intelligence externally. This will help businesses outreach customers.

Content Marketing

Content is the king and there is no one who can deny from the fact that this is the only staircase to move upwards in your business.

Few of you might be planning to outsource content strategy to machines, there are certainly some areas where you can get high benefits from content marketing.

In general, technology and AI-powered software can be used together to improve your performance by looking forward into few areas.

These are-

Personalization – Behavior analysis like demographics and psychographics that drives content development

Content Strategy – states what type of content to create next

Campaign Strategy – showcases which text, channel and tone to use

Few software are also available in the market that can help in producing marketing material with low cost of production and decision-making. Here, the machine learning power can be used to customize marketing messaging as per the customer preferences and behavior.

Customer segmentation

Personalization creates milestones in improving the shopping experience of a site and marketers are moving towards using AI to gain the maximum advantages.

AI can be used to collect data and in turn build a complete view of each individual customer.

A popular technique states to integrate a large variety of customer data which is derived from diversified physical and digital channels.

The data is used to analyze and predict the customer behaviour where entrepreneurs can better understand their customers. This helps engage them progressively in an authentic manner.

These solutions of AI for customer segmentation are more likely to expand at a broader level where site owners can collect huge amount of data.

This data makes customer’s journey more personalized.

Customer experience

Customer experience is a strong pillar in both online and offline marketing.

As per the studies, about 73 percent of the consumers support purchasing from brands to personalize their shopping experiences.

To combat with the same, eCommerce brand are nowadays using artificial intelligence to gain deep analytics for their prospects and in turn to get personalized experience as per the behavior.

Some good results here are Amazon and Netflix that showcase a variety of recommendations to you according to your search and viewing history.

As today’s technology is highly fluctuating, it helps companies with design and user interface.

Now, marketers are not only filled with customer behaviors but also crafted with a killer user experience.

The result is, higher engagement and exploding business growth for the company.

Image recognition

In the coming days, you can expect machine vision to open a new array of possibilities for online consumers. Its good implementation is to allow them search for products using images.

Like for say, if you are in need of new office chairs, you can upload a demo picture to explain the type of product you like to buy. You can also include a picture of your desk to get a matching chair.

It is also good to use an image found via Google search to help you find the product you need.

CamFind is a big firm which is experimenting with image recognition. This app allows you to take a picture of any object and the mobile visual search technology tells you what the object exactly is. Interestingly, you are not supposed to type any questions or further details.

Other companies use image data tagging and image recognition engines to make product recommendations by developing machine vision for possible retail use. Similarly, few can be seen to use image recognition along with machine learning to transform images into text data.

Inventory management

The predictive analytics of AI is creating huge waves in the inventory management realm in the similar manner as it does in Sales and Marketing.

Inventory Management takes into all the possible ways to keep your inventory up to date with everything stocked and accurately tracked.

In general, inventory management can be a nightmare as it involves lot of efforts.

In earlier days, inventory management followed a retrospect approach but cannot be accepted as the best metric to determine the dynamic eCommerce sector.

When Artificial Technology comes into existence in the eCommerce, store owners can get critical information about the factors that stimulate predictive analysis and buyer demands which are more likely to boom in the marketplace.

We have plenty of advantages as Artificial Intelligence empowers business owners to more precisely predict both the real-time and upcoming inventory needs.

 

Sales Process

With the advancement in technology, the conventional techniques of sales like cold calling and door-to-door product selling seems unproductive now. This is the reason, they went obsolete from today’s market.

Now, people find social media and ads to be more provoking. When AI will be integrated to customer relationship management, you are more likely to reach your target buyers with a pretty sales approach.

Siri is a very good example to illustrate this process. This voice assistant answers all your buyer inquiries and solves all the issues to undergo new sales opportunities.

When your CRM will be enhanced by AI, you can get more productive results.

Search Engine Optimization

AI is turning out as a good partner for search engines to refine their search results and render more relevant searches.

Above this, artificial intelligence is used out of the box by marketers to address the demands that consumers are looking for in content.

The voice search works well for influencing the search results and their behaviour. The AI powered virtual assistants have transformed the way marketers can create content for customers and prospects.

Business Challenges

As the name suggests, AI comes with an intelligence that can intermingle easily with the eCommerce businesses to simplify several issues.

The best part is, sales and marketing team can easily identify the targeted audiences of your brand due to their past purchases and related aspects like interests and demographics.

Doing the same, when a business interacts with their prospective buyers, it become easy to understand what a user exactly wants. This certainly converts a prospect into a paying shopper and they retain in a truly sensible manner.

Retargeting Prospects

As per the studies, about one-third of marketing leads will not be converted by the sales team.

In some cases, the prior potential buyers who were interested in your goods are not seen timely. It is better here to implement the customer data in the sales and can see drastic change in the conversions.

It seems new to most of the entrepreneurs but enhance the sales efforts if utilized well.

AI is transforming the sales’ future by acknowledging the customer’s needs and intents deliberately.

A good example here is, customers can get the personalized offers on their devices as per the details captures via their in-store dwell-time.

An omni-channel business is an integral part of this process.

In-Email Purchasing

Amazon has created one more landmark in the web arena with the introduction of one-click purchase.

They have added so much convenience in buying that sometimes you don’t even remember making the purchase.

Email is a huge marketing resource for almost every brand of today as being the most globally present communication channel.

Increasing brand of email personalization from AI data-mining gives convenience to the consumers to check out straight to their Inbox.

Broad Conversations

AI makes it easy to explain conversations about the products on your social channels. Brands have the benefit to check what people are talking about their offerings and then these details can be cultivated for marketing purposes.

Content marketers curate authentic content that will move forward to purchasing in the social ecosystem. This can gain to huge promotion over the web and in turn heavy traffic.

Bottom Line

After the above discussion, it is not an exaggeration in saying that Artificial Intelligence is reshaping the eCommerce development by analyzing the way in which online businesses function. It delivers personalized experience, converts prospects into clients, provides tailored services and manages inventory. It is changing the way eCommerce brands deal with the customers.

About the Author 

The writer of this blog post is Paul Schroer. He is an expert web developer and writer at PSDtoMagentoDeveloper, a leading Magento web development company. His write-up illustrates the basic security concepts to keep your Magento website secured from each corner.

 

 5 tips to Become An Instagram Influencer

One of the most used photo sharing platforms on the internet is Instagram.

Almost the entire youth has an account on it and they have managed to persuade many elderly people to connect with others on Instagram. Instagram allows us to connect with our friends and family in the form of pictures which is one the best reasons to be on Instagram.

One can get very innovative with pictures. They can be funny, informative, contain emotion and they spread happiness. One of the most fascinating features of Instagram is that we get to know everything about the lives of our favorite celebrities.

Concept of Instagram influencers

Since people are so invested in the lives of their favorite celebrities, therefore they have millions and millions of followers. Understanding the reach and potential of Instagram, marketers started approaching these celebrities to promote their brands. These led to the concept of Instagram influencers.

The concept of Instagram influencers has made it a very famous platform on the social media.

The best part about this is that now Instagram is filled with these influencers and majority of them were not even celebrities. Ordinary people that started taking Instagram very seriously have become very famous Instagram influencers.

Each one of us has the potential of becoming one. This should not be mistaken by the fact the being an Instagram influencer is easy.

It is a job that requires your attention 24/7. The second they are not seen on their follower’s feed, they lose popularity.

To stay relevant and fight the competition, Instagram influencers need to work really hard. There are certain tips one should know if they are interested in becoming an Instagram Influencer.

5 tips to Instagram fame:

1. Build a brand

Every Instagram influencer has a set target audience that they cater to which mainly requires them to create their own specific field.

All Instagram influencers follow a particular niche that interests their target audience in the first place.

A good Instagram influencer (no celebrity background) has taken their sweet time on Instagram to build what they are known for that is their brand. Finding your own thing is very essential.

It can be anything you are good at. Most common niches are professional photographers, artists, comedians, motivational speakers and the list is endless.

No famous Instagram influencer has jiggled between various niches. This is because people follow them because of their talent and skills about one category.

The minute they start using an Instagram influencer’s name as an adjective to explain their brand glorifies their identity. Pick your niche by understanding what you are good at and then implement it by building your brand.

Many Instagrammers go-ahead to make their own websites, merchandise, apps etc.

If you wish to get your own website, app or get a software designed and facilities related to digital marketing, hopinfirst.com is the most sorted place to go to.

2. Consistent content

This is most creative and hardest job for an Instagram influencer. No one is interested in looking at 100 selfies of the same person.

If they follow you, they need content from you. Instagrammers have to make sure they take creative images that will leave an impact on its viewers. The content level should only keep going up and not all down.

If you try something new and the viewers don’t like it, don’t post stuff related to that anymore. Stay consistent with your brand. There is also one more thing you need to stay more consistent with. It is the number of times you post in a day or week.

Don’t post too many on one day because it will spam the feed of your followers. Also, don’t post after many weeks, this way your followers will tend to forget you and your competition will take over you.

Your posting plan should be well scheduled.

3. Instagram features

Instagram has many features. It has hashtags, stories, live videos, boomerangs, funny stickers, gifs and filters, insights and location features.

The more features you use, the more chances you will have to be seen by people who like your type of brand. And once they discover you on Instagram and like your content, they’ll start following you.

The addition of these features also makes your content a little funny, interactive and most importantly they increase your viewership. Instagram tends to put your posts on top or trending if you use most of their features.

However, this does not mean that you use all the features in one post. The most common feature to increase your viewership is to put many hashtags.

This definitely shows you post on the feeds of many viewers but too much use can also look a little unattractive. Instagram live allows you to connect with people in a way that they get to see how you live or what interesting you are doing for a short period of time.

The content that is relatable to people is most liked by the viewers.

4. Make it personal

The best part about Instagram is that you can share your content with the entire Internet at once and also interact with people on a personal level.

Providing a personal touch to your followers allows them to remember you. This helps in retaining the followers. If you are a small Instagram account right now, try to personalize with your followers.

This will help them remember you and they will always be looking forward to your upcoming content. Instagram has the option of tagging your followers and also allows you to direct message to different people.

This is the personal side of Instagram and you must make sure to focus on this as well rather than just publically posting. Once Instagram influencers get famous, they also organize various meet and greet to personally get to know their followers.

This maintains a great relationship between the Instagram influencer and their followers.

5. Tell you a tale

The best way to grab the attention of your followers is by telling a story through your posts.

Telling a story is a creative process and everyone has a different way of doing it. Some tell a story through the theme of their feed, some write in the captions and some can tell the entire story by just one good photograph.

Author Bio:- James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.

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