Every SEO expert knows about RankBrain and even though it is revealed in 2015, people are still debating about it.
How to define RankBrain, is it really that important and would it affect the current SEO?
Before we can answer those questions, let’s move back few steps.
What is RankBrain and what is its purpose?
RankBrain is neither an update nor algorithm.
The best way to describe RankBrain is to define it as an artificial intelligence program which has one purpose and that is to define Google search queries better than before.[Continue reading]