When you have a blog or website, promoting it is the crucial step in increasing sales. Your website is a valuable channel to your product or service that is why to get the most out of it, you need for your visitors to take action, to buy the product or to avail the service.
What better way to do this than to have a landing page on your site so that your visitors are greeted by it every time they visit.
The Importance of A Landing Page
Landing pages are an indispensable part of marketing. It is the best way to converting leads for your business. It is the heart and soul of your marketing efforts, that is why you have to take your time and consider having the best landing page for your blog or website.
Having a great landing page means a drastically improved lead generation efforts, better metrics, and cut a huge cost on advertising. No matter what the goal of your landing page is, expect that it can convert visitors into leads compared to just a home page.
Elements of A Successful Landing Page
Landing pages should have these elements for it to be successful:
USP
USP or Unique Selling Proposition contains the main headline or the reason you have that landing page, a supporting headline to convince your target visitors that they need your product or service, a reinforcing statement and a closing argument.
Images or Videos
Nobody likes to read a whole block of text. You need some supporting images or videos for your landing page. This entices your visitors to pay attention to what you are selling.
The Benefits
What’s in it for them? An in detail benefit and features of the product or service you are offering.
CTA
This determines whether your product or service is sellable or not. The CTA or call to action is the single conversion goal of your landing page. CTA encourages your visitors to take action immediately.
Now if that sounds too confusing for you, don’t worry because here I list 10 of the best landing page themes for your WordPress website.
X Theme
X is a WordPress landing page theme that is rolled up into one package. The design is called stacks and you will have 4 unique variations of the theme. It is a great starter theme as it works both as a landing page and a theme for your blog and website. Moreover, the theme is widget and retina display ready.
X Theme works great when viewed on a computer screen, yet still remain in perfect viewing condition when browsed using a tablet or a mobile phone.
X Theme comes with free plugins that you can install at your disposal. These are personalized, and unique extensions that are designed to work with this theme.
CleanApp
CleanApp is one of the best WordPress app themes with tons of great features. IT has a one click install features, SEO optimization, Google Map integration, unlimited backgrounds, and one of the best feature of the theme its retina display support and plenty of options available on the back end.
CleanApp includes testimonial/rating system, a contact form, and built in translation support.
Ray
Ray is a landing page theme that lets you showcase your app in the best way possible. The theme has a minimal design which is the best theme to highlight your apps benefits and features. It comes with plenty of customization options which can help you style your landing page and make it uniquely yours. You can also set the color scheme of the theme which makes it even more designed for your brand or website.
Ray is a fully responsive layout that adjusts to the screen size regardless if it is a phone, tablet or a computer screen. The theme contains 8 page layout variations, 2 page styles, and 4 background styles. In addition to that, Ray has parallax effects for an added visual appeal to the theme.
The theme has a popup functionality and has support for blogging section to the landing page. Ray is created using clean HTML5 and CSS3 to give you the flexibility to customize and ensure that it goes with any WordPress plugin seamlessly.
AppPlay
AppPlay is a WordPress landing page theme designed primarily for developers and software companies. It is a clean, modern designed theme that contains eight variants and has special support for WooCommerce for easily setting up your storefront.
AppPlay comes with support for front-end page building support. The theme is responsive, it can be viewed perfectly on any screen size and is retina-display ready performing great on the latest high-resolution devices.
AppPlay is compatible with bbPress and is WPML ready.
Related Article: Top traits of high quality landing pages that can improve conversion rates
Dikka
Dikka is a responsive, retina-ready WordPress theme made, not just for landing pages, but also for building any type of website. The theme’s page layout is specifically designed for landing pages. It is an effective landing page right from the start, so there is no need for any customizing at your end.
Dikka includes 6 menu styles that you can customize from the theme’s admin panel. It contains retina-ready icons and graphic elements which makes it excellent to view on high resolution devices.
The theme comes with drag and drop page builder that you can use to change the look and feel of the site even if you don’t have any coding or web development experience. It comes with an intuitive admin panel from Redux Framework, which you can use to change the look and feel of your landing page. Dikka is also equipped with Revolution Slider, a premium WordPress plugin included with the theme purchase.
Delicious
Delicious is a clean and modern theme that is designed to be fast, lightweight, and easy to use. It is a mobile app landing page theme that includes features, reviews, screen showcase, demo, contact support and more. The theme is optimized for iPhone apps, Android apps, and other mobile devices. A fully responsive theme, Delicious guarantees a seamless transition from mobile devices.
Delicious comes with a premium plugin called Layer Slider. It is bundled free in the theme to help you create slideshows with the most engaging experience possible.
Other than these features, the theme comes with three custom widgets, shortcodes generator, three preset themes, and is translation ready.
Cayse
Cayse is a theme that is made with a single page and a home page to display various sections of your blog or website. The theme has a flat, clean style with a modern appeal that is very pleasing to the eyes.
Cayse has a fully customizable home page that incorporates into several home page elements. It has a full-width layout but you still have the option for a boxed layout.
A fully responsive theme, Cayse is an excellent theme to showcase your apps to any device.
RocketApp
RocketApp is a flexible landing page WordPresss theme that features a light and dark version out of the box. It has a timeless, spacious design with a neutral color scheme that is perfect for any kind of app.
It is fully responsive with a powerful Visual Composer installed in the theme. Visual Composer is a drag and drop page builder that lets you design and customize the theme even without any coding skills. Visual Composer costs $30 and its bundled on the theme for free.
RocketApp is designed on the Bootstrap 3 grid. This means that it is easy and fairly simple to predict what happens with the widths regardless if it is a phone or a desktop. RocketApp is a single page design that does not support multi-level menus, so it is great for apps but not for blogs or websites.
Appster
Appster is a clean, one-page landing page for blogs, websites, and for marketing your apps and products. The theme was built to feature and showcase the information you have out of your product and target your market accordingly.
The theme has 12 different home sections and is created out of HTML5 and CSS3 coding standards with plenty of customizing options. It features an almost unlimited color scheme, making your Appster theme stand out above the rest. A fully responsive theme, Appster is meant to work with mobile phones, tablets, and any screen size with ease.
Appster is meant to be easy to use regardless of your level of experience. Setting up the theme will only take a few minutes and the built in options make it easier to design the page with just a few clicks.
XMobile
XMobile is a clean and modern WordPress landing page designed for mobile apps and marketing websites. Built with modern code concepts in mind, the theme is created out of HTML5 and CSS3 with Bootstrap 3.2.0 framework.
XMobile has various home page styles and variations. It has a clean structure and professional design in a modern SEO-friendly code structure.
These are the best of collection of WordPress landing page themes. If you have other themes in mind that you feel would be included in our list, feel free to leave a comment below.