There’s no denying that nowadays content marketing is one of the most powerful tools at your disposal. Some say it’s about feeding the content machine with as much content as you can dish out, others say that it’s about the quality. Of course, the truth is always somewhere in the middle.
On the one hand, you need to post content frequently and regularly to keep your audience engaged and Google interested in your site. Content frequency is also instrumental in social media success and building a thriving digital presence in general.
On the other hand, mediocre content might do you more harm than good in the long run, so it’s imperative to focus on quality as well. The quality of your content comes from both the technical and creative aspects of content creation.