User Experience is one of the fundamental aspects needed for your website to be successful and get many conversions.
The user experience, also called UX (User Experience), is a quality attribute that measures the ease of use of web interfaces.
Why UX Design matters?
The idea is to improve the way visitors to your website can interact and access the content. If it is easy to find what they are looking for, users are more likely to continue reading and interacting.
Your website should make it easy for visitors to get the information they are looking for.
If visitors do not find what they are looking for on your site, they may not visit you again, and you will lose the possibility of monetizing visits, your sales will decrease, or you will receive complaints from users.
There are many factors to take into account when designing or assessing the usability of your website.
Below are five keys or higher level concepts to take into account to make your site more effective.
#1 UX Design Strategy – Structure and Navigation
Make sure you provide the user the most convenient and fastest way to visit all the pages of your website, allowing them to get to the information they want to obtain in the shortest time possible and with a minimum of effort on their part.
As much as your website contains all the information, if the structure is not adequate, they will have difficulty reaching it. Studies have shown that most users are not willing to stay if the navigation design is too complex.
It is about analyzing and improving the path that a user makes until they reach the conversion and check if they follow the appropriate steps or, on the contrary, they get lost along the way.
A website with good user experience will offer an easy and fast route.
If the user experience is disastrous, visitors will tend to take more steps than they should or leave the route before reaching the conversion because they do not know what to do.
It is important to provide visual aids so that visitors know what they have to do, offering them the necessary information about where they are at each moment and where they can go.
Otherwise, the CRO (conversion rate optimization) will be very low and, consequently, you will lose money and potential customers.
Here are just a few navigation errors to consider:
- Finding navigation is difficult. The user should not have to look for a way to navigate the site. Ensure that the menu bars are obvious.
- Acronyms in the menu. Steer clear of acronyms and abbreviations except the obvious ones. Your users might not understand what you mean.
- No search option. Users are accustomed to using search engines to find what they want and website without a search box is less navigable.
Also, you should never underestimate the importance of the main page.
Keep in mind that it is the virtual door of your company and is responsible for a good part of the traffic of your website. That’s why you have to design it thinking of offering a positive user experience and optimizing it correctly.
#2 UX Design Strategy – Design
The challenge is to achieve an attractive design visually and at the same time efficient for users.
You must bear in mind that every new visitor should be able to navigate your website as if it had been done before, without the need for prior learning.
The visual design should help achieve a positive user experience.
It is important not to fall into the trap of forgetting the user experience when redesigning a website and focusing only on aesthetics and originality.
All aspects of your website should be displayed as clearly as possible so that any element that may be confusing is minimized.
The graphics line must be coherent and uniform throughout the entire site navigation, to prevent the user from becoming disoriented.
The ideal combination is the perfect combination of aesthetics, uniqueness and easy-to-use design that appeals to your visitors, retain them and make them come back for more, making them more likely to become customers.
#3 UX Design Strategy – Readability
Readability is another key factor that makes a website easy to use. A user must be able to capture the information on the website quickly and with very little effort.
According to studies, the information that visitors are likely to read is 28%.
In fact, studies show that most readers do not read the information on a website, but search and browse.
According to studies, the information that visitors are likely to read is 28%.This means that even in the best of cases most readers will not read two-thirds of a web page.
So, to reach an audience, a website must be able to be scanned.
Here are some of the design factors that contribute to the “scanability” of a web page:
- Color: For a website to be readable, there must be sufficient contrast between the color used for the text and the color used for the background. The words should be read easily.
- The format: Text on a page should make full use of formatting techniques such as titles, bulleted lists, bold, line spacing. Long lines of uninterrupted text are less likely to be read than small pieces of text.
#4 UX Design Strategy – Loading time
How long does it take to load your site?
If you have forgotten to take into account the load time in your web design, you have forgotten a critical element of an easy-to-use website.
Fast sites increase user satisfaction and improve the overall quality of the website.
If your site takes more than ten seconds to load, most visitors will not wait.
And keep in mind another factor that all the statistics indicate: the attention capacity of the average user is decreasing, not increasing.
Having a website that loads quickly is having an advantage over the competition.
But it is also about combining the speed with an attractive design that uses large images and multimedia content, as it helps to focus the user’s attention and capture their attention, creating persuasive and seductive experiences.
#5 UX Design Strategy – Responsive Design
The technology used in the development of your web project should not be an obstacle or barrier for your visitors and users.
Think that not everyone has the latest version of the browsers or the same operating system installed.
Every website must work correctly on any of the platforms and must be adaptable.
A website with an adaptive or responsive design is one that is shown to the user in a way that is appropriate to the size of the screen of the electronic device that is being used so that the browsing experience is good in any case.
It must also be visited correctly from different browsers such as Firefox, Internet Explorer, Chrome or Safari and with different operating systems such as Linux, Windows or Mac.
Harnil Oza is a CEO of Hyperlink Infosystem, a mobile app development company in India as well as California and New York, USA having a team of best app developers who delivers best mobile solutions mainly on Android and iOS platform.
He regularly contributes his knowledge on the leading blogging sites.