As a blog or small business, video marketing is the best way to promote your website. Most of the time, people get bored with texts so videos will bring in the entertainment. A video no matter how short or long it is conveys just the information you need and keep your visitors focused. Therefore, having a video in your website will truly make a difference. It will make a huge difference in marketing and promoting your website.
When choosing a video streaming hosting site, there are several factors to consider like if you prefer a cheaper or a more expensive option. Here are some factors to consider when choosing a video streaming hosting:
Free or Paid
Free streaming video hosting should be enough for a few quick videos fit for a small business site. It has decent streaming speed and enough to last for about a few years.
Paid software on the other hand, costs a lot. It could go from a few dollars each month, to hundreds. The advantage of paid software, is that you’ll have more spare space for a thousand videos and faster streaming.
Hosting space with CDN
Choose a supplier with a robust Content Delivery Network or CDN. Look for providers that offer global availability within fibre optic backbones and has enough capacity to handle peak loads and traffic.
Decide on what platform you want the stream to be viewed on. The most common is adobe flash or windows media player but HTML5 video is the best platform to use because it works in all devices. Also,your supplier should advice the best player for your kind of network.
Expect that many people will be able to view your content. The amount of traffic is determined by bandwidth. If your site is experiencing a lot of traffic, go for a higher bandwidth. An average small business should start at about 5TB package with the ability to archive the video. This will alow the content to be viewed anytime rather than a live stream.
Why you need to pay for a video streaming hosting
Your huge marketing efforts can produce results if you know what you are doing. Although free video hosting services may look like you can save a lot, the truth is you can’t. You have to spend more money each month to get what you desire. Here are some reasons you need to pay for a video streaming hosting:
- It is reliable. If your vidoe hosting company goes down, so is your business. This won’t happen if you are in a company that is reliable and has a stable uptime. Make sure that the compnay offers enough video streaming servers to the number of customer it supports.
- Offers technical support. When your free hosting provider experiences problems with your video, you are on your own. Either you seek for help in their community forums or do it yourself. On the other hand, paid video streaming services is just a phone call away from solving a problem.
- More storage space and bandwidth. Video files need a lot of space and it should be able to play videos without pauses and hiccups, or even pixelation. Free services won’t be able to provide you with these benefits.
To see recommended hosting companies for video streaming, please read our article BEST FFmpeg Hosting Companies for best video streaming