Creating a website that is profitable is hard work. You may think that a website could be put together in a day and bring thousands of visitors the very next day.
Although some companies may suggest this can be done, the outcome more often than not is bleak. If it was this easy, anyone could get more website traffic by doing the likes of this.
If you get someone to send thousands of visitors to your website, if it’s not the proper kind of traffic, it will do you not one bit of good. Have a thought about this notion for a minute.
Say you own a website about Wrestling and you sign up for traffic that comes from a fishing site, do you really think anyone will purchase what you have to offer?
Of course, they won’t! In this business, the key to success is not just how to get more website traffic, but how to get highly targeted traffic.
That said, here are the 7+ proven strategies to increase website traffic and make ore sales as well.
#1 Search Engine Optimization (SEO)
One method of gaining targeted traffic to your website is search engine optimization. It is quite an elaborate science on its own, but when done properly, it will bring excellent results. This is something you could outsource to an expert instead – it will cost you money, but it will pay off with the results.
Search engine optimization is a technique where you modify your website content so that the search engines will display your website when a potential visitor enters a relevant keyword into the search engine.
So first you need to do some market research, find out the profitable keywords and then edit your content so that it will contain the optimal number of relevant keywords.
The more relevant your content seems to the search engines spiders, the higher up your page appears in the search results. The search engine spiders assess your page according to a number of criteria, one of them being the keywords.
Search engines also assign a search engine ranking to every website and that ranking also affects where your website appears in a particular search.
There are a lot of factors that have an impact on the ranking, like the keywords and other information – title, images, also the existing traffic and backlinks to your site. Therefore it is helpful to submit your website URL to search engines as well as various directories relevant to your website subject.
For submitting to Google, for example, use Google webmaster tools – it helps to get your website crawled by the spiders in just a few days, while naturally this process can take much longer, especially when your website is new and isn’t getting any traffic yet.
Use the best SEO tools such as Semrush and Ahrefs to get an over your rivals.
#2 Article Marketing
Another way of drawing traffic is by writing good informative articles about the subject of your website. This is called article marketing. Write good unique content on a particular subject and then submit your articles to different article directories. Below each article there is a resource box with author information – this is where you will put a few words about yourself and/or your website and a link to your website.
The article is found by search engine spiders quite quickly, so you will get traffic from people, who are looking for information and find your article on the topic. If the article is interesting and useful, they click your link to get more useful information from your website.
The most efficient articles are those which focus on one particular topic, which may be relevantly narrow or broader. It is useful to do some research before and include the relevant keywords in your article. Make the title clear and write the article so that people will get the answers they were looking for.
#3 Social Networking
Social networking has become so important in the promotion of websites and in gaining targeted internet traffic that it deserves a category of its own.
The amount of free website traffic that you can get from a successful social networking campaign can be potentially explosive! Social networking in itself implies exponential growth with a single friend passing contacts and recommendations on to every friend they know, and those that respond doing the same.
In an ideal situation, you want a response to your campaign that takes on a life of its own and gains unstoppable momentum. Facebook and Twitter are the two most important social networking websites in existence.
These are the places that I recommend you begin your quest for social networking success and targeted website traffic.
#4 Quality Content
Content rules in this market. To get more website traffic you have to fill your website with quality content. Search engines rank websites that have content that individuals are searching for.
If somebody goes into a search engine and types Wrestling, the search engine will bring back websites that comply with the customer’s thirst for understanding in that area.
If you create high-quality content, the search engines will not only bring lots more website traffic to your website but the traffic will be targeted traffic.
#5 Blogging
Many people think blogging is no longer effective because there are so many blogs out there. It is true there are more blogs out there, but most of them are not particularly relevant to a market.
Create a relevant blog and you stand head and shoulders above the competition. More people will read it, and more people will tell other people about it. All that means more interest and more traffic. It’s that simple.
The search engines – and particularly Google – loves websites with fresh, constantly updated information. A blog with new stuff posted just once a month just doesn’t really cut it. Get a Semrush free trial and start your blogging journey by doing some keyword research with Semrush.
Blog three times a week and the search engines will send you more visitors. Even better, once you have some decent traffic you can analyze the keywords and get new ideas to blog about – which leads to more content and more traffic yet again.
#6 Video Marketing
You can also use video marketing to generate more website traffic. There are many tools online that can help you to make a video or slideshow presentation that you can upload to video sites, like YouTube.
These video sites have millions of people viewing them every day. You can get a percentage of that traffic to your website to boost your sales. Once you upload your video, be sure to include your link in the video, in the video description, and in your profile. This one tip will get your site noticed in a fast period of time.
#7 Advertising strategy
There are different advertising strategies available that can be adopted for your Website. These advertising strategies are freely available and hence you can adopt all of them or just a few of them.
You need to see which advertising strategy gives you good results and helps improve Website traffic. Article promotion, social bookmarking sites, and forum participation are a few which you can use to spread the word about your Website.
Many webmasters have successfully employed these strategies to achieve the desired results.
#8 Advertise on YouTube
The following statistics will surprise you: YouTube has over 70 million unique visitors per month. Already can you see the impact on your business by just creating a video and uploading it to YouTube?
One of the keys to a successful video is to create something interesting, something that viewers can watch for entertainment or learn from.
At this moment, the United States economy is in bad shape, and many people are out of a job. Unemployment rates are rising as the days go on.
Now would be an excellent time to offer something to these people who are looking for a job, such as an affiliate start-up information, products, or services that can save them money, or by using the right resources that will direct these people in the right direction on your website.
Did you know that YouTube is the 6th largest community on the Internet? To not advertise on YouTube would be devastating!
Conclusion
Getting traffic to your website may seem very difficult in the beginning. You need to put in regular effort to increase website traffic and keep it coming and growing on a daily basis.
It may seem like a lot of effort and especially in the beginning, the results may be quite disheartening. You may put in all the required effort and use different ways to increase website traffic and yet it may seem to stand still.
The most important thing is not to let the initial hard work discourage you, because the efforts will pay off in the end. Once you’ve started getting traffic and have gotten your website “mapped on the Internet”, the traffic will increase even if you don’t make any efforts for it constantly.
It’s a fact that 20 percent of your efforts will bring in 80 percent of the results. So before you start doing anything else to increase website traffic, sign up for a Google Analytics account.
It is free and easy to sign up with a Gmail account and it allows you to collect various information about your website visitors. After that, you can focus on increasing your website traffic, and then you can monitor the results.
Try different things and then focus on the things that work best. When something is bringing excellent results, focus on that and put more effort into bringing in even more traffic.
Photo Credits
Infographic vector created by roserodionova – www.freepik.com
ABOUT AUTHOR:
Hey,
I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate into the online world easily.
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