10+ Best Email Marketing Tools for 2020

May 21, 2018

10+ Best Email Marketing Tools for 2020Tweet This

According to a report by Direct Marketing Association and Demand Metric, email had a ROI (Return On Investment) of about 122%, while different channels, for example, online networking stands at 28%.

From a business point of view, emails are generally utilized as a financially savvy and additionally proficient method for gaining new clients, boosting deals, developing your image image, and cultivating among your clients.

You can now see why Email marketing should be a big priority for small businesses in 2018.

Why you should invest in an good email marketing software ?

  • Email marketing is one of the most cost-effective marketing tool. High ROI(Return On Investment)
  • You could get full control and be able to build up contacts with your clients
  • Easy to manage,control and lets you to establish direct contact with your customers
  • Enables you to create highly engaging emails
  • You could effectively accomplish your advertising goals
  • You can track the performance of your email campaigns
  • Ability to manage your contacts, categorize users into groups
  • There are additional customization packages to cater your unique business needs
  • A good email marketing tool can ensure that your marketing emails are not delivered to readers spam folder

Choosing the best email marketing service can have a significant impact on the success of your marketing campaign.

Here we are going to review 10 best email marketing services tailored for small businesses.

#1 GetResponse

GetResponse rightly simplifies email marketing for small businesses and budding start-ups.

The user can create campaigns, segment contacts, and send content designed for particular groups.

The software rightly incorporates third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

One can choose from $15 per month for marketing beginners plan to $1,199 per month for businesses seeking scalable, high-performance solutions.

Updated! Compare Get Response to MailChimp, another popular Email Marketing tool.

Try GetResponse


AWeber is a complete email and automation platform with all the features, apps, integrations and live customer solutions. It is used by 100,000 plus small businesses.

This tool offers user-friendly interface and excellent customer support.


It can help you in the following ways:

  • Set up an automated email series to engage your subscribers at the right time
  • Promote your product with one-time broadcast emails, like newsletters and promos
  • Save time and build something impressive with 700+ mobile responsive email and sign up form templates.

Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.

Start the course now

MailerLite Review: Get Started 100% free

mailerlite-reviewMailerLite is a great alternative to MailChimp. It has free plans for total beginners. And then premium plans once you have grown your list.

Advanced targeting features:

Best part of this email marketing tools is , it’s advanced targeting features. You can personalize your campaigns by using Interest Group . Interest Groups (Tagging) lets you target your audience by adding custom labels to individual subscribers.

This way you can deliver seperate email campaigns to each interest group and conversions could skyrocket!

Upto 1000 subscribers per month is free to use. Above that, you have plans starting at $10, which is still more than affordable.

MailerLite has all the latest email marketing tools to help you grow your subscriber list and thus forge stronger relationships with your readers. It has a very intuitive Drag & Drop Editor and some amazing Automation features.

Intuitive Drag & Drop Editor:
It has an Intuitive Drag & Drop editor allows you to create engaging, beautiful newsletters without any HTML skills. Along with it’s Rich Text Editor, it has very good eye-pleasing Newsletter Templates. If you own an store, you can have Ecommerce Campaigns as well. And if you have html skills, you have access to Custom HTML Editor as well.

Grow Your Subscriber List using MailerLite:
Get new subscribers by making use of nice landing pages, or pop-ups, and embedded forms.

Get MailerLite

Constant Contact

The home page of Constant Contact displays, “Send great-looking emails. Connect with more customers.”

The success rate of this email software can be interpreted from fact that it delivers 97 percent email Deliverability Rate.

Additionally, it offers building tools, contact list segmentation, automated welcome emails, and email tracking.

With Constant Contact, create and share professional-looking emails in minutes:

  • Choose a mobile-optimized email template
  • Customize with your logo, images, and colors
  • Add action blocks to drive engagement
  • Drag and drop with ease
  • Tailor your message and send to your contacts

Get Constant Contact


Drip is will assist you in sending abandoned cart messages and customized emails that drive sales and deepen customer relationships.

The software suitably integrates with WordPress and WooCommerce and offers list groups, smart email segmentation, and marketing automation tool.

The company clearly boast about its 4,700 plushappy customers.

Get Drip


ConvertKit is an ultimate tool to grow your business through attractive forms, trackable data, and simple but powerful automations.

To taste success, you are required to send the right message to the right person at the right time.

With this software, you can learn more about the subscribers by organizing them and sending highly targeted content tailored to their interests, location, and other data points.

It do all the tedious work, like sending well-timed and targeted content to the subscribers.

ConvertKit promises to deliver following aspects:

  • Grow your audience
  • Increase conversions with automated emails that feel personal
  • Organize and understand your subscribers

Get ConvertKit


MailChimp is one of the most established email marketing service providers.

Its pre-built marketing automation creates room to focus on strategy and keep a tab on people who matters to you.

MailChimp integrates with all the major e-commerce providers and lets you use your purchase data to send personalized campaigns and better understand how your marketing affects your bottom line.

It lets you integrate with popular services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey.

With Mailchimp Mobile Dashboard, you can sync in with your account from anywhere.

Get MailChimp 


This software focuses on creating smarter email marketing campaigns and includes email marketing tools combined with CRM and Sales.

With ActiveCampaign, use our drag-and-drop campaign builder to design eye-catching campaigns. It lets you personalize your message to engage your contacts and amass more customers.

All your customer data will be consolidated and organized so you have a complete picture of your customers and business. You’ll be able to gain the insight that you required to drive your company forward.

To start using this tool, you need to shell out $9 per month and to get going, you can ask for a demo too.

Get ActiveCampaign


It lets you automatically sync your email to your email platform in a single click, drastically speeding up your development time.

Litmus analyze which email clients are popular with your audience to fine-tune testing and optimization efforts, and utilize engagement and geographic data to inform design, send time, segmentation, and copywriting decisions.

Furthermore, you can create private Litmus teams to manage access and monitor usage across clients, customers, or departments.

Apart from offering paid packages that starts from $79 per month, Litmus also tailor-made packages according to client’s wish.

Get Litmus

Reach Mail

ReachMail is a web-based email marketing tool. Its free email marketing lets you create, schedule and send emails.

The software offers a free forever option that lets your small or medium business grow the audience and increase market share without spending big on emails.

Its easy-to-use template lets you add texts, links and images, so your email looks exactly how you want it.

All ReachMail accounts come with:

  • Email marketing
  • Free email templates
  • Detailed reporting
  • Social media sharing
  • Autoresponders
  • 99 percent deliverability rate
  • Low-cost list scrubbing
  • List segmentation
  • Spam checker
  • Multiple user accounts and more.

Get Reach Mail

Target Hero

Target Hero has been acquired by ActiveTrail, the feature packed email marketing platform favored by tens of thousands of users around globe.

Target Hero can cater large business houses and offers features like image hosting and HTML as well as plain text emails.

Initially,  this software serves upto 1,000 contacts with unlimited emails and after that, the plans starts at $9.90 per month.

Get Target Hero


About The Author:

Neha Baluni is a content maven associated with MobileAppDaily, the platform for gaining the insight on tech innovation.

With her writing, she has been helping many companies to dignify their visibility over the internet.

Having more than 5 years of experience in technical content writing, she loves writing on a variety of technical & non-technical topics apart from being an avid traveler.